Yoplait And General Mills Are Really Pink!

With all the pink-labeled products lining grocery store shelves this month, you'd think that everything you buy would support breast cancer awareness philanthropies in some way.
And you'd be wrong.
The sad fact is, any company can slap a pink ribbon logo on their packaging without donating a penny to breast cancer causes. If this bothers you, it pays to verify which companies are actually making charitable donations - and whether you have to buy a product to contribute. To get you started, here are two of the most generous breast cancer awareness programs in the grocery aisle...

Yoplait: Save Lids to Save Lives^®

For every pink lid redeemed by December 31, 2011, Yoplait will donate 10¢ to Susan G. Komen for the Cure^®  - up to $2 million. You can redeem your lid instantly online or by mail; "Like" Yoplait's Facebook page to donate another 10¢. All the details are available online: Yoplait Save Lids to Save Lives.

General Mills' Pink Together^® Program

General Mils' Pink Together program is donating $2 million to Susan B. Komen for the Cure. And, you don't have to buy a thing to direct how $1 million of that donation will be spent! Now through April 14, 2012,  simply go online to the company's Facebook page and register your program preference for breast cancer treatment assistance or prevention research. Final votes will determine how the $1 million donation will be divided; results announced on Mother's Day, 2012. While there, send an online Pink Together e-card to a friend for another $1 donation up to $25,000 (Facebook account is required for voting): General Mills' Pink Together program.